We look at the top 5 trends you can expect to see in the app sphere this year...
Since their deployment on Messenger last April, experiments with bots are increasing rapidly. For now, these "robots" rely on a hybrid model that combines human service and automated responses.The necessary skills - artificial intelligence, a wide range of data (a “general knowledge” if you will) as well as natural speech – are improving constantly. will be the year of learning for bots. "Wrecognizes Renaud Menerat, president of France’s Mobile Marketing Association
From keyboard to mouse to touchscreen, our method of interacting with devices has changed over the years. But the latest form of interaction, voice control, after a slow start is finally properly taking hold. All the digital giants have developed clever voice interfaces - Apple with Siri, Google with Now, Microsoft with Cortana, Amazon with Echo, and so on. In instant messaging, the ability to send sounds rather than text is developing at high speed.
The popularity of Pokémon Go, the augmented reality game that reached 500 million downloads, is a sign of a strong appetite for this sort of tech. . remaining technical difficulties and constraints overcome. Also expect to see increasingly creative implementations of the technology.
In recent years, all companies have been collecting data en masse. 2017 will see better use and sharing of this data through increased app interactions – both with each other and with other devices. Privacy concerns aside, this promises to make our lives, activities and transactions smoother and easier. While apps have been interacting for a long time with each and websites through APIs, their increasing interaction with other devices such as fridges and microwaves (involvement in what’s known as “the internet of things”) is truly exciting. An app that changes the lights based on your mood may not be far away!
The “phygital”, the convergence of online and offline, is still in its infancy. The phygital seeks to combine the convenience and utility of the internet with the premium customer service of an in-store visit. between visiting an actual store and sitting at home online shopping. The physical store will be transformed throughout the year - expect to see more apps that integrate, cleverly, with an instore experience.