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New iPads, New Macs and ApplePay
October 17, 2014

The new Apple iPhone 6 and Watch were launched with great fanfare in September, now just a month later Apple has released its new iPads, a new iMac and ApplePay

 

Thinner, lighter, faster – in three words that’s what distinguishes them from their predecessor. On top of that both the new iPad Air and the new iPad Mini, the retina screens are better equipped against glare and sport a Touch ID button. And, as expected, they’re available in Apple’s latest hue – Gold.

Tim Cook, Apple’s chief, also answered a few pressing questions from the audience. For one thing, he is not willing to abandon the iPad mini. The arrival on the market of the iPhone 6 Plus, with its 5.5-inch screen, raised some doubts. Falling into the ever popular "phablet" category, halfway between tablet and smartphone, the iPhone 6 Plus has the potential to make the iPad Mini an irrelevance – something like an oversized iPod Touch. Or at least Apple runs a real risk of cannibalizing its own markets, something which Time Cook acknowledged in throwing his support behind the continuation of the iPad Mini: "We prefer to create our own competitors,"

The iPad Air 2 goes on sale from 18 October for a price of USD$499 and the iPad Mini 3 for USD$399.  The older models are on sale at $100 cheaper. The group was also expected on a new segment, the 12-inch tablets and already busy - with varying degrees of success - by Samsung and Microsoft. He should wait until 2015 to start his great tablet. Which would include a shift due to the success of the iPhone 6 Plus.

As well as the new iPads, Apple introduced a new model of iMac, the “5K”, with a retina screen. The iMac now boasts seven times more pixels than a conventional high definition display.  And to take full advantage of these improved specs, Apple has launched its new Mac OS, Yosemite – which provides near seamless interaction between iPhone, iPad and Mac.

Also revealed was the latest update to the iPhone’s OS, iOS 8.1, set for release next Monday. It will include the Apple Pay feature, which lets you use an iPhone 6 or 6 Plus to pay for purchases simply by tapping the phone on a pay terminal. Apple Pay will initially be available in the United States, but it already looks to be shaping up for a widespread adoption. Large chains such as Disney, Starbucks and McDonald's have already jumped on board.

Also revealed was the latest update to the iPhone’s OS, iOS 8.1, set for release next Monday. It will include the Apple Pay feature, which lets you use an iPhone 6 or 6 Plus to pay for purchases simply by tapping the phone on a pay terminal. Apple Pay will initially be available in the United States, but it already looks to be shaping up for a widespread adoption. Large chains such as Disney, Starbucks and McDonald's have already jumped on board.