Lexington Creative designed the very well received Metro Newspaper iPad app - currently rated 4.5 stars in the App Store.
Uptake of the app has been very rapid and some 30% of customers now read the paper using it, rather than the traditional print edition.
The app is highly interactive and contains pictures and videos that can be viewed by the user with a simple finger movement.
The paper's front page - designed for easy reading and clearly recognisable as the Metro
The clear breakdown into news categories makes it easy for readers to find what they want
Full high-resolution images, with captions that can be made to appear and disappear