We designed an easy-to-use and graphically appealing newspaper app for the iPad. The app is highly interactive, containing pictures, videos, games and forms that can be viewed by the accessed with a simple finger movement. Uptake of the app has been very rapid and some 30% of customers now read the paper on it, rather than in print.
Here are some screenshots from the app:
The paper's front page - designed for easy reading and clearly recognisable as the Metro
The clear breakdown into news categories makes it easy for readers to find what they want
Full high-resolution images, with captions that can be made to appear and disappear